Job Description

Position Overview: We are looking for a talented Digital Marketing Executive to join our team. The ideal candidate will be responsible for developing and managing digital marketing campaigns, leveraging their expertise in SEO, social media, content creation, analytics, and advertising platforms such as Facebook Ads and Google Ads. This role demands creativity, strategic thinking, and an in-depth understanding of the latest digital marketing trends. Responsibilities: Develop and Manage Digital Campaigns: Plan, execute, and optimize online marketing campaigns across various digital channels including SEO/SEM, social media, email, and display advertising. Social Media Marketing: Create and manage social media profiles and campaigns, ensuring consistent brand messaging and engagement on platforms like Facebook, Twitter, LinkedIn, and Instagram. Content Creation and Management: Produce and manage high-quality content for website, blogs, social media, and email marketing campaigns. Analytics and Reporting: Analyze campaign performance using tools like Google Analytics, and provide actionable insights and recommendations. Email Marketing: Design and manage email marketing campaigns to nurture leads and engage customers. Facebook Ads Management: Create, monitor, and optimize Facebook advertising campaigns to achieve KPIs and maximize ROI. Google Ads Management: Develop and manage Google Ads campaigns, including keyword research, ad copy creation, and performance tracking. Budget Management: Allocate and manage the digital marketing budget efficiently to maximize reach and impact. Collaborate with Teams: Work closely with design, content, and sales teams to ensure cohesive marketing strategies and campaigns. Stay Updated: Keep up-to-date with the latest digital marketing trends, tools, and best practices to implement innovative strategies.

Key Responsibilities

Develop and Manage Digital Campaigns: Plan, execute, and optimize online marketing campaigns across various digital channels including SEO/SEM, social media, email, and display advertising. Social Media Marketing: Create and manage social media profiles and campaigns, ensuring consistent brand messaging and engagement on platforms like Facebook, Twitter, LinkedIn, and Instagram. Content Creation and Management: Produce and manage high-quality content for website, blogs, social media, and email marketing campaigns. Analytics and Reporting: Analyze campaign performance using tools like Google Analytics, and provide actionable insights and recommendations. Email Marketing: Design and manage email marketing campaigns to nurture leads and engage customers. Facebook Ads Management: Create, monitor, and optimize Facebook advertising campaigns to achieve KPIs and maximize ROI. Google Ads Management: Develop and manage Google Ads campaigns, including keyword research, ad copy creation, and performance tracking. Budget Management: Allocate and manage the digital marketing budget efficiently to maximize reach and impact. Collaborate with Teams: Work closely with design, content, and sales teams to ensure cohesive marketing strategies and campaigns. Stay Updated: Keep up-to-date with the latest digital marketing trends, tools, and best practices to implement innovative strategies.

Skill & Experience

SEO/SEM Expertise Social Media Marketing Content Creation and Management Analytics and Data Interpretation Email Marketing Budget Management Creative Thinking Project Management Communication Skills Technical Proficiency (HTML, CSS, JavaScript) Ad Serving Tools Knowledge Google Ads and Analytics Proficiency A/B Testing and Multivariate Experiments Team Collaboration Trend Analysis and Adoption Facebook Ads Management